Crown Towels Website Design made by Snap Sites
Crown Towels Website Design

WEBSITE design

Crown Towels Ltd

Client:

Crown Towels is a family-owned business based in Birmingham, UK, specialising in premium towels, barber capes, and professional scissors for the hair and beauty industry. With over two decades in operation, Crown Towels has built a reputation for quality and reliability, serving a loyal clientele across the UK.

Project Overview:

The client needed an e-commerce website to showcase their distinct premium towels, barber capes, and professional scissors, providing customers with an easy shopping experience and product browsing.

Objectives:

  1. Design the website to provide an intuitive, mobile-responsive user experience aligned with Crown Towels’ brand values.
  2. Implement an e-commerce platform that supports seamless purchasing, inventory management, and customer accounts.
  3. Showcase their product quality with a well-organized catalogue and high-quality imagery to enhance customer trust and engagement.

Our Approach:

  1. E-commerce Integration: To facilitate online sales, we integrated a secure e-commerce platform with a streamlined checkout process. This setup allowed Crown Towels to accept payments, manage orders, and track inventory with ease. Customers can now create accounts for quicker reordering, enhancing loyalty and repeat business.
  2. Enhanced Product Catalogue: We created a detailed, visually appealing product catalogue showcasing the brand’s range of high-quality items. Each product listing includes specifications, professional images, and customer reviews to convey quality and build buyer confidence.

Results:

  • Enhanced Mobile Engagement: Mobile traffic increased by 60%, with mobile users spending more time on the site and contributing significantly to the increase in online sales.
  • Streamlined Inventory Management: The new backend system allows Crown Towels to efficiently manage inventory and update products, ensuring customers always see accurate information.

Client Feedback: Crown Towels expressed great satisfaction with their new website, noting the ease of use and the increased customer engagement. The improved site not only enhanced their online presence but also allowed them to serve customers better, reinforcing their brand’s reputation for quality and reliability.

Conclusion: Crown Towels’ digital presence, we helped a well-established family business leverage modern tools to compete in an online-driven marketplace. The transformation has positioned Crown Towels as a go-to supplier for towels, capes, and scissors in the UK.

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