Crown Towels Ltd

Objectives:

1. Design the website to provide an intuitive, mobile-responsive user experience aligned with Crown Towels’ brand values.
2. Implement an e-commerce platform that supports seamless purchasing, inventory management, and customer accounts.
3. Showcase their product quality with a well-organized catalogue and high-quality imagery to enhance customer trust and engagement.

Our Approach:

1. E-commerce Integration: To facilitate online sales, we integrated a secure e-commerce platform with a streamlined checkout process. This setup allowed Crown Towels to accept payments, manage orders, and track inventory with ease. Customers can now create accounts for quicker reordering, enhancing loyalty and repeat business.
2. Enhanced Product Catalogue: We created a detailed, visually appealing product catalogue showcasing the brand’s range of high-quality items. Each product listing includes specifications, professional images, and customer reviews to convey quality and build buyer confidence.

Results:

• Enhanced Mobile Engagement: Mobile traffic increased by 60%, with mobile users spending more time on the site and contributing significantly to the increase in online sales.
• Streamlined Inventory Management: The new backend system allows Crown Towels to efficiently manage inventory and update products, ensuring customers always see accurate information.

Client Feedback: Crown Towels expressed great satisfaction with their new website, noting the ease of use and the increased customer engagement. The improved site not only enhanced their online presence but also allowed them to serve customers better, reinforcing their brand’s reputation for quality and reliability.

Conclusion: Crown Towels’ digital presence, we helped a well-established family business leverage modern tools to compete in an online-driven marketplace. The transformation has positioned Crown Towels as a go-to supplier for towels, capes, and scissors in the UK.